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Competitor analysis

See Which Competitors AI Recommends Instead of You

Franixo compares your brand with your competitors in the same AI answers, prompt by prompt and platform by platform, so you know where they lead and what the answers are based on.

  • Competitors suggested from your site, confirmed by you
  • Same prompts, same platforms, side by side
  • Share of voice against direct competitors
  • Prompts where a competitor leads you
Franixo
Franixo overview comparing a brand's AI visibility with its competitorsFranixo overview comparing a brand's AI visibility with its competitors

Capabilities

Understand the competition in AI answers

Competitive metrics only use competitors you confirmed as direct, so the comparison stays relevant.

  • Competitor discovery

    Franixo suggests competitors from your site and category. You confirm which ones are direct and add any that are missing.

  • Head-to-head mention rates

    See how often each competitor is mentioned and recommended for the same prompts on each AI platform.

  • Prompts competitors win

    Find the questions where a competitor appears and you don't, and turn them into actions.

  • Trends over time

    Weekly scans show whether a competitor is gaining or losing ground in AI answers.

How it works

How competitor analysis works

  1. 1

    Confirm your competitors

    Review the suggested list, add your own and mark which ones are direct competitors.

  2. 2

    Measure the same prompts

    Each scan checks your prompts on your selected platforms and records every brand named in the answers.

  3. 3

    Close the gaps

    Prompts where competitors lead become prioritized actions with the evidence attached.

Who it's for

Who uses competitor analysis

  • Marketing teams

    See which competitors buyers hear about from AI and adjust positioning and content.

  • SEO and GEO specialists

    Find the prompts and sources behind a competitor's advantage.

  • Agencies

    Show each client where competitors lead in AI answers, across up to 10 brands on the Agency plan.

Frequently asked questions

How many competitors can I track?

Starter tracks up to 3 competitors, Growth and Agency up to 10.

What's the difference between direct and broad competitors?

Only confirmed direct competitors, the ones selling to the same buyers for the same need, count in share of voice and other competitive metrics. That keeps the comparison relevant.

Does Franixo rank brands?

Franixo reports how often each brand is mentioned and recommended. It doesn't claim a fixed ranking, because AI answers vary from one request to the next.

Can I see why a competitor is ahead?

As far as the evidence shows: the prompts where they appear, the answers themselves and the sources cited. Franixo doesn't claim causes it can't measure.

See who AI recommends in your category

Start with a one-time AI Visibility Report, or try the Starter plan free for 14 days.