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Microsoft Copilot visibility

How to Show Up in Microsoft Copilot

Microsoft Copilot answers questions with web results and links to its sources. Franixo measures whether Copilot mentions and recommends your brand, which competitors it names and which pages it cites.

The AI Visibility Report is a one-time purchase with no subscription. The free check measures up to 5 prompts on ChatGPT and Gemini.

Symptoms

What weak Copilot visibility looks like

Copilot is built into Windows, Edge and Bing, so its answers reach buyers in places you might not expect.

  • Competitors in Copilot's shortlist

    Category questions in Copilot return competitor names without yours.

  • Bing gaps carry over

    If your pages are weak in Bing, Copilot has less to work with.

  • Sources point elsewhere

    Copilot's links send buyers to review sites and competitors.

What matters

What Copilot relies on

Copilot grounds its answers in Microsoft's Bing web search.

  1. Index

    Are you indexed in Bing?

    Pages that Bingbot can't crawl or that aren't indexed in Bing are hard for Copilot to use. Bing Webmaster Tools shows your index coverage.

  2. Clarity

    Clear, structured pages

    Pages with clear headings, product facts and comparisons are easier to quote.

  3. Corroboration

    Third-party sources

    Reviews and directories that rank in Bing often appear among Copilot's sources.

What Franixo measures

What Franixo measures in Copilot

Franixo measures consumer Microsoft Copilot with web grounding, not Microsoft 365 Copilot.

  • Mention and recommendation rate

    How often Copilot mentions and recommends your brand for each prompt.

  • Competitors and share of voice

    Competitors named in the same answers and your share against them.

  • Cited sources

    The pages Copilot links to and the domains that favor competitors.

  • Traffic from Copilot

    With GA4 connected, sessions referred by Copilot next to your visibility trend.

How it works

From first scan to measurable progress

Choose the AI platforms you want to track: 3, 4 or 5 per scan depending on your plan. Microsoft Copilot is measured next to the others in the same report.

  1. 1

    Add your brand and competitors

    Franixo analyzes your site, suggests competitors and writes buyer-intent prompts in your prompt language and region. You review and confirm them.

  2. 2

    Measure every week

    Each weekly scan asks your prompts on Microsoft Copilot and your other selected platforms and checks every answer for your brand, your competitors and the sources cited.

  3. 3

    Act and measure again

    Measured gaps become prioritized actions and optional opportunities. After the work is done, the next scans on Microsoft Copilot show what changed.

Microsoft Copilot visibility: frequently asked questions

Is this Microsoft 365 Copilot?

No. Franixo measures consumer Microsoft Copilot, which answers with web results. Microsoft 365 Copilot works on an organization's internal data and isn't measured.

Which region is Copilot measured from?

From the monitoring region set for your brand. Brands without a region are measured from the United States.

Why does Bing matter for Copilot?

Copilot grounds its answers in Bing web results, so being crawlable and indexed in Bing makes it easier for Copilot to use your pages.

How often is Microsoft Copilot visibility measured?

Monitoring runs weekly on every plan. Each scan asks every tracked prompt three times on Microsoft Copilot and the other AI platforms you selected, so a single unusual answer doesn't skew the result.

Find out what Microsoft Copilot says about your brand

Get a one-time AI Visibility Report with your prompts, competitors and cited sources, or start monitoring every week.