Share of voice
Measure Your Share of Voice in AI Answers
Share of voice shows how much of the conversation in AI answers belongs to your brand compared with your direct competitors. Franixo calculates it from real answers and tracks it week by week.
- Your mentions ÷ all brand and competitor mentions
- Calculated only with confirmed direct competitors
- Each competitor's share and the category leader
- Shown only when there is enough data
Capabilities
A competitive metric you can explain
Share of voice is only useful when it's calculated honestly. Franixo shows it with the data behind it.
Brand vs. competitors
Your mentions as a share of all mentions of your brand and your direct competitors.
Per competitor
Each competitor's share, and the competitor that leads in your category.
Honest thresholds
Share of voice needs confirmed competitors and at least three competitive answers. Until then Franixo says there isn't enough data instead of showing a number.
Context for your score
Share of voice is shown next to your AI Visibility Score as context and doesn't change it.
How it works
How share of voice is measured
- 1
Confirm direct competitors
Only the competitors you confirm as direct are included in the calculation.
- 2
Measure every week
Each scan counts the mentions of your brand and your competitors in every answer.
- 3
Compare and act
Prompts where competitors take most of the mentions become actions.
Who it's for
Who uses share of voice
Leadership reporting
One explainable number for competitive position in AI search.
Category leaders
Spot challengers gaining share early.
Agencies
Report share of voice for every client brand.
Frequently asked questions
How is AI share of voice calculated?
Your brand's mentions divided by all mentions of your brand and your confirmed direct competitors in the measured answers.
Is share of voice part of the AI Visibility Score?
No. The score combines mention rate, recommendation rate and citation presence. Share of voice is shown alongside it.
Why don't I see a share of voice yet?
It needs confirmed direct competitors and at least three competitive answers. Until then Franixo shows that there isn't enough data.
Does adding competitors lower my share?
It can, because the total includes every direct competitor you track. That's why only direct competitors are counted.