ChatGPT visibility
How to Show Up in ChatGPT Answers
When buyers ask ChatGPT for a recommendation, it names a handful of brands and cites a few sources. Franixo measures whether your brand is one of them, which competitors appear instead and what to work on first.
Symptoms
What weak ChatGPT visibility looks like
Most teams find out by accident, when a prospect mentions a competitor that ChatGPT suggested.
Competitors are named, you are not
Ask ChatGPT for the best options in your category and the shortlist includes competitors but not your brand, even for topics you rank for on Google.
Your brand is described vaguely
ChatGPT knows your name but describes an old positioning, the wrong audience or features you no longer offer.
Other sites speak for you
The answer cites review sites, listicles and competitor pages, while your own pages are never cited.
What matters
What ChatGPT relies on when it picks brands
When ChatGPT searches the web, its answer is shaped by what it can find and read. Three areas matter most.
- Access
Can ChatGPT's search crawler reach your pages?
ChatGPT search uses OpenAI's OAI-SearchBot and ChatGPT-User agents. If robots.txt, a firewall or a CDN rule blocks them, your pages can't be read or cited.
- Clarity
Is it clear what you do and for whom?
Pages that state your category, audience, use cases and comparisons in plain language are easier to match to a buyer's question.
- Corroboration
Do other sources mention you?
ChatGPT often cites third-party pages such as reviews, comparisons and directories. Missing from the sources it uses keeps you off the shortlist.
What Franixo measures
What Franixo measures in ChatGPT
Franixo asks ChatGPT the questions your buyers ask, with web search on, and records every answer.
Mention and recommendation rate
How often ChatGPT mentions your brand and how often it actually recommends it, per prompt and over time.
Competitors in the same answers
Which competitors ChatGPT names for the same prompts, and your share of voice against them.
Cited sources
The pages and domains ChatGPT cites, including sources that cite competitors but not you.
Traffic from ChatGPT
With the Google Analytics 4 integration, sessions referred by ChatGPT next to your visibility trend.
How it works
From first scan to measurable progress
Choose the AI platforms you want to track: 3, 4 or 5 per scan depending on your plan. ChatGPT is measured next to the others in the same report.
- 1
Add your brand and competitors
Franixo analyzes your site, suggests competitors and writes buyer-intent prompts in your prompt language and region. You review and confirm them.
- 2
Measure every week
Each weekly scan asks your prompts on ChatGPT and your other selected platforms and checks every answer for your brand, your competitors and the sources cited.
- 3
Act and measure again
Measured gaps become prioritized actions and optional opportunities. After the work is done, the next scans on ChatGPT show what changed.
ChatGPT visibility: frequently asked questions
Does Franixo use the real ChatGPT?
Franixo queries OpenAI's model through the official API with web search enabled. Answers can still differ from what one person sees in the app, which is why each prompt is asked three times per scan.
Is ranking on Google enough to show up in ChatGPT?
Not necessarily. ChatGPT builds its answer from the sources it finds and uses, so a page that ranks on Google can still be left out. That's why Franixo measures ChatGPT answers directly.
How often is ChatGPT visibility measured?
Monitoring runs weekly on every plan. Each scan asks every tracked prompt three times on ChatGPT and the other AI platforms you selected, so a single unusual answer doesn't skew the result.
Can you guarantee my brand will appear?
No. Nobody can control what an AI platform says. Franixo shows where you stand, what the answers are based on and which changes are worth making, then measures the result in the following scans.
Other AI platforms